Artificial Intelligence

MWC Barcelona 2024: Accelerating telco transformation in the era of AI


Generative AI provides a big boost to the telecommunications industry


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I am excited to return to Mobile World Congress (MWC), February 26 to February 29, 2024, in Barcelona. AI has become a strategic imperative for telecom companies to gain a competitive edge and thrive in the market. AI has been proven to accelerate transformation by enabling telcos to provide better customer service and experience, optimize network performance and reliability, enhance security, and innovate new products and services. We are specifically seeing how generative AI is providing a big boost to the telecommunications industry. Microsoft has a long history of partnering with telecommunications companies, and the era of AI has provided tremendous opportunities for joint innovation and collaboration.

This year, we look to inspire and enable telco transformation at the world’s largest and most influential connectivity event. Keep an eye out for compelling updates from Microsoft Azure for Operators and industry-making news from partners. We look forward to discussions around the latest use cases in the industry. 

Ground-up view of the city's architecture and skyline at twilight

MWC Barcelona 2024

The world’s largest and most influential connectivity event

Powerful Microsoft and partner demos in the booth 

Microsoft empowers telecommunications organizations to achieve more through a trusted and secure platform supported by a comprehensive partner ecosystem. Our booth (3H30 in Hall 3) will showcase several scenarios that are critical to enabling the transformation process.

  • Elevate customer experiences
    Empower service teams with data-driven insights to increase productivity and enhance care. Come see how many customers are using Microsoft Azure OpenAI Service to enable self-service, expedite issue resolution, and deliver frictionless customer experiences at scale. Learn about end-to-end customer care powered by AI and see various industry use cases from customers: Telkomsel, Vodafone, MTN, and NTT (other solutions to be announced).

    Amdocs, in partnership with Microsoft, launched a unified Customer Engagement Platform leveraging the power of generative AI. Integrated with Microsoft Dynamics 365, it is an all-encompassing, AI-powered marketing, sales, commerce, and customer service platform serving consumer and enterprise customers on a single, open, telco, and cloud-native platform.

  • Streamline business operations
    Use cloud-native apps, smart processes, and automation to streamline workflows, improve operations, and connect your business. Work and collaborate securely with anyone, anywhere, anytime, using intelligent tools. Witness Microsoft Copilot for Microsoft 365 in action along with exciting new demos from Microsoft Mesh and Teams Phone Mobile. Visit TM Forum in our booth and learn how AI has boosted developer productivity. Experience how GitHub Copilot simplifies the creation and consumption of TM Forum Open APIs by generating the required code that complies to the API guidelines in the development language of your choice.
  • Modernize the network
    Run modern networks and carrier-grade workloads on a trusted, hybrid cloud platform purpose-built for operators to optimize existing investments and improve network efficiency, scalability, and reliability. Transform your service management experience into a modern cloud service and remove data silos and deliver business insights from your massive datasets. Witness our end-to-end security solutions leveraging Microsoft Security Copilot and Nokia’s NetGuard Cybersecurity Dome.
  • Monetize 5G and beyond
    Drive today’s new revenue streams and tomorrow’s growth by exposing operators’ innovation to consumers, enterprises, and developers in the Microsoft Cloud, spanning 5G to space and beyond.

    See new Azure for Operators demonstrations of solutions for the enterprise edge along with Etisalat and Pegatron 5G. 

Microsoft and industry experience in the sessions 

Take advantage of the opportunity to hear from Microsoft executives and industry experts on stage in the following sessions:  

  • Keynote 1: Open Gateway—The Art of What’s Possible: Monday, February 26, 2024, from 09:30 AM CET to 10:45 AM CET in Hall 4, MWC Main Stage. Featuring: Jason Zander, Executive Vice President of Strategic Missions and Technologies, Microsoft.
  • Azure for Operators portfolio announcements: Monday, February 26, 2024, from 11:00 AM CET to 11:45 AM CET in Hall 6, Stage A. Featuring: Yousef Khalidi, Corporate Vice President, Azure for Operators, Microsoft, Customers and Partners.  
  • Women in Telecommunications and Technology Networking Event: Monday, February 26, 2024, from 12:30 PM CET to 2:30 PM CET in Hall 6, Networking Hub.
  • Humanising AI: Monday, February 26, 2024 at 2:00 PM CET in Hall 5, Stand 5F81 (Tecnotree).
  • Manufacturing DX Theme Opening Session: Monday, February 26, 2024, from 4:30 PM CET to 5:25 PM CET in Hall 6, MWC Stage A. Featuring: Kathleen Mitford, Corporate Vice President, Global Industry Marketing, Microsoft. 
  • Keynote 3: New Strategies for a New Era: Monday, February 26, 2024, from 5:30 PM CET to 6:15 PM CET in Hall 4, MWC Main Stage. Featuring: Brad Smith, Vice Chairman and President, Microsoft.  
  • Go Cloud or Go Home!: Tuesday, February 27, 2024, from 11:00 AM CET to 11:45 AM CET in Hall 6, MWC Stage B. Featuring Shawn Hakl, Vice President of 5G Strategy, Microsoft.
  • Beyond 5G Connected Everything: February 27, 2024 at 12:00 PM CET in Hall 5, Stand 5F81 (Tecnotree).
  • 5G Futures Summit—The Evolution of the 5G Era: February 28, 2024, from 9:00 AM to 1:00 PM CET in Hall 6, Stage C.
  • Can AI Take Off Without 6G?: Thursday, February 29, 2024, from 11:00 AM CET to 11:30 AM CET in Hall 6, MWC Debate Stage. Featuring Jason Hogg, General Manager, Azure for Operators, Microsoft.  

Check back for more sessions to be announced.

Our commitment to industry 

Microsoft empowers telecommunications organizations to achieve more through a trusted and secure platform built to elevate customer experiences, streamline business operations, accelerate network transformation, reinvent product innovation and monetization, and build a secure data-driven business. Stay tuned for exciting announcements at MWC Barcelona 2024.

Our commitment to the telecommunications industry extends beyond MWC Barcelona 2024. More information can be found on the Microsoft for telecommunications website.